First I noticed GAP's attempt to promote the dreaded denim suit (AKA Canadian Tuxedo) in a multi-page advertisement in Vanity Fair. Its "Fit Together" campaign claims "America's best fitting premium jeans have now met their match." Yes, these outfits match - in the way a brother and sister might match - but should certainly never hook up.
Then I got an e-mail from EXPRESS displaying this image:
What's next - mullets?? Is this an epidemic or only embraced by retail chains that overuse capital letters? I'm thoroughly disturbed, but like most hideous trends, I will probably give in right before it goes out of style.