Tuesday, October 22, 2013

People Google idiotic things. Idiots tend to be sexist.

This brilliantly disturbing ad campaign from UN Women uses Google's auto-complete function to show popular searches about women worldwide. As it has been pointed out in comments, search results are usually tailored by search history, geography, preferences, etc., but I think that's kind of the point... also written by a TIME reader: "Women aren't moral creatures, they don't have the stake in society that men do.  They shouldn't have the vote." Point furthered.

My first reaction to the campaign was to wonder how my feminist-leaning laptop might auto-complete searches about men vs. women. The results were worrisome - for men who want to live in warm climates as well as women who want to live as equals.

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