While most unsubscribe links lead to "We're sorry to see you go!" messaging and perhaps a short survey asking what turned you off, an e-newsletter I recently unsubscribed from took a different approach.
The whole experience reminded me of a phone conversation I had back in the days before Internet with a seventh-grade boyfriend. Before I had even finished my prepared explanation of why I wanted to end our nine-day relationship, he hastily interrupted and dumped ME. I was flabbergasted. When friends asked me what happened at school the next day, I wasn't sure who had broken up with whom. (A very important distinction in the seventh grade!)
That sneaky kid ... he ended up being sent to military school the next year for selling drugs out of his locker, but that's another story.
Back to unsubscribing - this was the landing page I first encountered:
After clicking the seemingly apathetic yet angrily red "SEE YA" button, I was presented with this page:
If I come around and realize my huge mistake, they'll take me back?! Well, this was certainly something different. But like a drug-dealing tween, it might have caught my eye, but I'm not sure I want to engage in another dysfunctional relationship.