My Pandora station was just interrupted by an audio ad for Cold Stone ice cream cakes. It said something like, "While you're enjoying holiday music, you might like to know Cold Stone is also celebrating the season."
Mmmm ice cream cake... yes, I would like to learn more! I clicked on the display ad on Pandora, which took me to a generic landing page describing all of Cold Stone's signature cakes.
The campaign could have been better if it had pointed to a more festive page describing holiday cakes, but I'm still impressed. And anyway customized landing pages .... sound like a lot of work.
Holiday station listeners are an excellent target. Those of us who can't wait for after Thanksgiving to start listening to Christmas music probably also lack self control when it comes to ice cream and chocolate. And no shame in admitting they've created not one, but two holiday stations, one of which is based on Mariah Carey's "All I Want for Christmas is You" - even better.