Apparently the boobquake rally stemmed from Blag Hag's reaction to a comment by Hojatoleslam Kazem Sedighi, a senior Iranian cleric:
Huh? You're probably thinking something got lost in translation here... but the Associated Press corroborates the story.
"Many women who do not dress modestly ... lead young men astray, corrupt their chastity and spread adultery in society, which (consequently) increases earthquakes."
So Jen McCreight of Blag Hag suggested immodest gals unite to test Sedighi's claim by sporting teeny tanks and plunging v-necks on April 26. What started as a joke went viral, attracting 14,000 attendees to the Facebook event and pushing "boobquake" to the top of Twitter's trending list.
Well, it's April 27... I think it's safe to say the earth survived. (You can find actual data here. Love it.)
Figures that I would miss the one occasion where I could proudly display my cleavage in the name of feminism and science. Guess I'll just have to continue to show it off in the old-fashioned name of vanity.