Wednesday, August 24, 2011

Scary Face strikes spin class again

There is a woman who goes to my gym that makes this face while she's working out:It frightens me. Sometimes she sticks out her tongue and wiggles it. And she goes to about half the classes I go to...

I complained about her to a friend, and she informed me that Scary Face has lost over 100 pounds! Apparently she was the winner of some contest at our gym ... and apparently I am an insensitive jerk.

I am very impressed, but when Scary Face happens to be on the bike across from me at spin class, I tend to forget about how hard she must be working and instead become distracted by the facial calamity I can't help staring at.

Is it too much to ask that facial control be part of gym etiquette? I often make scary faces during spin class sprints and dancer's body squats (minus the wiggling tongue), but I courteously lower my head so no one has to witness the hideousness. I feel the same way about grunting. My high school gymnastics coach once told me not to be afraid to make noise while lifting weights because I'm a girl. I responded, "Ew! Neither gender should grunt like that in public!" (in my head). Let's save the strained noises and expressions for our home gyms and bathrooms, please.

Photo credit:,BTMN70?c=cj (In case you want to be my workout buddy for Halloween!)

Tuesday, August 2, 2011

A facial for your vulva!

A promotion I received today from a hair removal salon entertained and disturbed me so much that I've mustered the energy to end a rather long blogging dry spell.

Tucked away about halfway down an email titled "What's New in August," I found this:

Where to begin!? First of all, WHY would they use "What's New in August" as the email title (and subject line)? I would imagine something like "Does your vulva need a facial?" would have improved the open rate. Second, I'd just like to draw attention to what they've named the service: "Jewel Box" - as if "vagifacial" isn't descriptive and creepy enough.

But they are doing something right ... in terms of marketing (very wrong, of course, in terms of helping women, as those objectives are almost always at odds). Per Advertising 101, the text informs the consumer of a problem she probably didn't even know she had, and offers up a solution. And in doing so it taps into tried and true insecurities, but also creates new and innovative reasons for women to hate their bodies - and spend their money.
Blog Widget by LinkWithin